Andrew Buonfiglio
Creative Director & Creative Systems Strategist — Brand, Automation, UX, AI Integration
I lead brand development, creative direction, and system design that improve how teams operate and how customers experience a business. My background blends brand strategy, design leadership, marketing operations, and no-code software. I build the creative vision and the operational systems that support and scale it.
Most focus on what things look like. I care just as much about how they work.
Discovery & Alignment
Clarify goals and stakeholder needs.
Design & Prototype
Map workflows, design UX, and select tools.
Build & Integrate
Implement automation and AI solutions using no‑code platforms.
Training & Iteration
Onboard teams and refine systems based on feedback.
SeenIt
The SeenIt web app was designed and built using Lovable.dev, a no-code platform that enables rapid, functional prototypes with a clean, responsive UI. I handled the full concept, UX flow, interface design, and implementation logic. The app uses AI-generated text and imagery to create interactive experiences for parents and families, balancing accessibility with a modern, minimal design system. I focused on efficient data flow, user engagement loops, and visual clarity—building a product that demonstrates both creative problem-solving and practical software thinking without reliance on traditional coding. It reflects my ability to design, structure, and launch functional tools that connect human behavior and technology.
AI or Human?
The AI vs Human Radar app was designed and built to challenge users’ ability to distinguish between AI-generated and human-created content through an intuitive, image-driven quiz experience. Developed entirely in Lovable.dev, it combines clean, responsive design with automated quiz generation to ensure fresh content each session, avoiding repetition and keeping engagement high. The interface prioritizes simplicity and speed—users can instantly interact, submit answers, and see performance analytics after entering their email, supporting both user retention and data-driven growth. The build demonstrates skills in no-code product design, UX optimization, automation, and monetization strategy, showcasing the ability to conceptualize, prototype, and deploy functional, scalable web apps independently.
REV Kitchen & Bar
REV Kitchen & Bar hired me to lead a full-scale rebrand—logo, menus, website, interior visuals, apparel, and all marketing collateral. The goal was to modernize the brand without alienating loyal regulars, and the entire overhaul had to be executed in one weekend. I directed the full creative process, managing illustrators, developers, and copywriters while handling the brand strategy, design, and rollout. We installed new signage, murals, window graphics, and menus overnight without disrupting operations. The relaunch was a major success, revitalizing the restaurant’s image and helping fuel their expansion into multiple locations.
Case Studies
North Shore Home Builders
From no brand presence to full rebrand, marketing systems, and lead tracking.
Catalyst Pulse
Building a consulting platform focused on brand clarity, marketing systems, and AI integration.
The Lovely Advisory
Brand refresh, website design, and marketing systems for a Real Estate Brokerage & Advisory business.
“I have worked with Andrew for years on a wide array of projects— from brand identity and big strategic design down to tactical executions. He’s one of the most stunningly talented visual creatives I’ve ever collaborated with. More importantly, he’s a kind soul, clear communicator, and overall good guy.”
“I’ve had the pleasure of working with Andrew the last few years and feel he’s an incredible asset to any team. Andrew consistently delivers on his work, always meeting deadlines and coming up with creative ways to get to the solution. With a penchant for technology, he’s always looking to push boundaries and efficiency of what’s possible with all the resources around him. Any organization would be fortunate to have him on board.”
