02 / Brand identity · Creative direction
REV Kitchen & Bar
REV needed a new identity as it shifted from a traditional Italian restaurant to a neighborhood spot for New American food, cocktails, and family dinners.
At OctoCog, I led creative direction as our team developed the new look and messaging. We paired a vivid red with a near-black and used the new identity across the website, menus, takeaway packaging, and murals our team designed and installed in the restaurant.
Beverly, Massachusetts · OctoCog team project
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