No Audible Devices Allowed – Branding, Web, Marketing

NADA is designed to be the "no-smoking" sign of the next 50 years, empowering businesses and public spaces to encourage courteous device use. The goal was to create a simple, recognizable brand mark that lets people know—without being overbearing—that this is a space where loud phone conversations, speaker use, and disruptive videos aren't welcome. Ideal for restaurants, quiet cafés, libraries, public transit, and private spaces, NADA is the first step in helping reclaim shared environments for everyone.

I worked closely with the NADA team to develop the brand identity, signage, website, and online store. The biggest challenge was striking the right balance—being direct without feeling aggressive, making it clear that businesses support a more considerate public experience. We created a clean, modern design that feels as natural as a "no-smoking" or "no pets" sign, reinforcing a simple message: keep the volume down in shared spaces.

The brand is already gaining traction, with businesses and restaurants adopting NADA signage to encourage quieter, more enjoyable environments. As more people recognize the frustration of loud, disruptive devices, NADA is quickly becoming a symbol of a more mindful approach to public space etiquette.