North Shore Home Builders / North Shore Property Group – Branding, Apparel, Web, Marketing, SEO, AI Automation, Lead Generation

In 2023, I joined North Shore Property Group as a Brand Manager. When the company made the strategic decision to pivot from real estate to contracting services, I led the charge in creating a new brand—North Shore Home Builders (NSHB)—and shifted all marketing efforts to support this transition. The main challenge was to establish a fresh brand identity, launch a new website with enhanced SEO, and implement a lead generation strategy that would drive growth and visibility in a competitive market.

As the head of marketing and brand management for NSHB, I worked closely with SEO and social media partners, overseeing the development and execution of all branding and marketing initiatives. My role encompassed everything from brand strategy and web development to managing external partnerships and ensuring alignment across all marketing channels.

In 2024, after the pivot to contracting services was finalized, I successfully branded the new entity, launched a dynamic website featuring an AI-powered chatbot for streamlined customer interactions, and implemented enhanced SEO strategies to boost organic traffic. I also set up and maintained a CRM to manage incoming leads, utilized PPC campaigns to drive targeted traffic, and provided comprehensive analytics reports to inform and refine our ongoing marketing efforts. The result was a robust digital presence and a lead generation system designed to support the company’s growth in its new direction.