East Regiment Beer Company – Branding, Package Design, Apparel, Web

East Regiment Beer Company came to me as a bare-bones, DIY brewery—just two guys who wanted to brew beer for people who love beer. The goal was simple: build a brand that stayed true to their no-nonsense approach. In an industry crowded with breweries trying to outdo each other with overly complex branding, our challenge was to create something that felt raw, real, and approachable. There was no room for snobbery here—just good beer and a brand that reflected that ethos. One of the most enjoyable aspects of the project was maintaining a consistent brand identity while designing unique labels for a wide variety of beers.

As the Creative Lead, I managed a team of designers while also personally designing several beer labels. I took on the roles of web designer and developer, creating an online presence that matched the brewery’s down-to-earth vibe. Our design decisions focused on simplicity, authenticity, and relatability, ensuring that every touchpoint—from packaging to digital—felt cohesive and true to the founders' vision.

The result? East Regiment Beer Company quickly became a thriving local brewery. When they eventually opened their own taproom, we brought the brand to life in its entirety—designing apparel, interior graphics, signage, canned beer packaging, tap handles, and promotional collateral. The full brand experience we crafted not only set them apart in a crowded market but also helped establish East Regiment as a go-to destination for beer lovers looking for something real and unpretentious.